I recently shared my thoughts about branding building with my publisher, Aberdeen Bay, Author Community in the hope this would be helpful to other authors. Aberdeen Bay published my historical novel, Papa's Shoes, in May 2019. Building A Brand  by Madeline Sharples Before I discuss what I did to create my brand, I need to emphasize why an author – or any business person for that matter – needs a brand. We must market ourselves so that potential readers will know about us and our books. If people don’t know we exist, they won’t know what we have to offer. In addition, a strong brand lets customers know what to expect, represents us, helps us stay focused on what we’re offering, and helps connect us with our customers. As a result of a strong brand, it will provide value to what we are offering. I can’t emphasize this enough. People need to hear about us if we are going to sell our books. And if we’re perceived as experts as a result, we will stand apart even more from our … [Read more...]